Started out as a UX Researcher researching advertisement experiences, now I am a UX Researcher 2 and my role primarily focuses on researching shopping experiences and using research insights to influence product strategy and design decisions.

Below are public press articles that touch on some of the work that I’ve contributed to:

• Shopping in Copilot: https://youtu.be/X7_02PXumHE?si=5nnet2hQsbM4NTod
  
  "Copilot is now your personal shopper: on your side, doing the research, building comparisons, offering advice. It lets you know about price drops and sales and will let you purchase directly from the app. Shopping with Copilot is the easy solution to find the products and services you love."

• Transforming the future of audience engagement: https://about.ads.microsoft.com/en/blog/post/march-2025/transforming-the-future-of-audience-engagement

  Conducted research to inform Copilot ad experiences to be distinct from Copilot's recommendations.

• Microsoft cleans up Copilot ad experience to court brands to the AI chatbot: https://adage.com/article/digital-marketing-ad-tech-news/microsoft-copilot-ai-ad-experience-gets-updates/2584616/

  Conducted research to inform distinction between ad entities and Copilot as an entity.

At Skip (formerly SkipTheDishes) as a UX Researcher helping build better resiliency for restaurants during the peak of the pandemic via food delivery.

In addition to holistic studies at customer and operations/logistics user experiences, I primarily helped inform product, design, and strategy of:

• Restaurant partner application

  • Holistic onboarding experience, weaving multiple touchpoints together seamlessly

  • Content for onboarding and support resources

  • Push for diversity, equity, and inclusion in restaurant experiences

  • 3rd party delivery service for restaurants

• Restaurant portal

  • Financial reporting

  • Viewing data insights and recommending actionable changes to improve revenue and logistics

  • Promotions (free delivery, top placement)

  • Skip Score (customer ratings), viewing, responding, and actioning on ratings and reviews

  • Restaurant’s menu self-service (adding, deleting, rearranging, grouping, optional, mandatory)

• Restaurant app (tablet)

  • Contacting support

  • Contacting customers

  • Accepting orders

Within 6 weeks, my team and I were tasked to envision a new open system in tech. We co-created a workshop that prioritizes holistic wellness, democracy, and inclusion for projects in progress within the Design industry.

Microsoft’s CVP of Design & Research featured our work on world’s leading progressive business, tech, and design magazine - FastCompany: https://www.fastcompany.com/90449846/its-time-for-the-design-industry-to-redesign-itself?_lrsc=b76735c7-4a41-4c41-bfdc-2f938a18cd4f

• Scripted language-sensitive research materials and interview guides around sensitive topics like end of life experiences.

• Used insights from diary studies and online surveys to inform a co-creation workshop to generate new ideas of care for parents of children with medical complexities.

• Outsourced to conduct UX research for health app ‘Careteam’. Diary studies and interview questionnaires were developed to find opportunities in improving communication between parents with Dementia and their caretakers.